Category Archives: Email Marketing

Best Way to Improve Email Open Rates

One of many really cool features of modern autoresponders is segmentation.

You can filter your subscriber’s list and find out who hasn’t opened your email within a certain stretch of time; you can set it up for the day before you sent that email. It can save you that segment as well as what it’ll do is it’ll save a fresh listing of customers that are only including customers that haven’t opened your email.

Identify which subscribers did not open the email.